Press Relations
Inova UFRJ, created in 2007, is responsible for promoting and publicizing the innovative initiatives developed at Brazil's oldest university. The organization works on intellectual property protection and patent registration, brokers strategic partnerships between companies and UFRJ and fosters a culture of innovation that goes beyond the technology departments, covering every area of the university.
The innovation ecosystem in universities faces challenges of visibility and connection with the market, where highly relevant research often remains confined to academia.
In this context, it became necessary to strengthen Inova UFRJ's position as a national benchmark in innovation, increasing the visibility of academic discoveries and establishing the university as a source of transformative solutions for society and the market.
We developed a comprehensive relationship strategy with major and specialized media outlets, positioning Inova UFRJ, its projects and researchers as protagonists of national innovation.
The approach focuses on producing specialized content, expert articles and in-depth story pitches on innovation and intellectual property, establishing UFRJ as a laboratory of revolutionary products and solutions of high social relevance.
Relationships with specialized outlets bring this information to the commercial and industrial sectors, facilitating strategic partnerships between the university and companies, institutions and public bodies, to ensure that academic knowledge translates into practical impact for society. Strategic communication resulted in Inova UFRJ's positioning as a center of excellence in innovation and applied research.
