Press Relations
Indigo is a world leader in parking and urban mobility, present in 9 countries and more than 500 cities. The company operates 2,600 parking facilities with 1.4 million spaces and manages more than 2,250 km of on-street parking, developing integrated solutions that transform how people relate to urban space.
The Brazilian urban mobility market needed innovative solutions to the growing challenges of large cities.
Indigo saw the opportunity to strengthen its positioning in the country as a provider of advanced mobility solutions, establishing itself as a benchmark in the sector.
Since 2020, we have developed a multifaceted strategic approach to introduce Indigo and its services to the Brazilian market, positioning the company as a benchmark in developing and implementing urban mobility projects aligned with global trends in the sector.
The strategy incorporates concepts Indigo already applies globally, such as “15-minute city” and “Parking of the future”, highlighting the company's purpose and projecting transformative visions for mobility in Brazil's large cities.
Press work focuses on outlets specializing in mobility; companies and business; sustainability; and niche outlets aimed at the company's segments of commercial interest. This segmented approach makes it possible to build relevant narratives for different audiences, amplifying the impact of communication.
In the very first year, through organic press relations work, Indigo's CEO was invited to be a Mobility Ambassador for the newspaper O Estado de S. Paulo. Expertise in urban mobility combined with strategic relationships results in leadership positioning and market recognition.
