Press Relations
The Federation of Agriculture and Livestock of the State of São Paulo (FAESP), with 80 years of history, coordinates actions to support farmers in São Paulo. Present in 557 of the state's 645 municipalities, it develops solutions to make agriculture more technological, productive and sustainable, from production to supply and the training of a specialized workforce.
Brazilian agribusiness faces constant public perception challenges and needs qualified representation to communicate its economic and social importance.
In this context, FAESP saw the need to strengthen its positioning as a sector benchmark, increase the visibility of its initiatives and establish its spokespeople as recognized authorities in Brazilian agribusiness.
We developed a comprehensive relationship strategy with the leading national outlets and specialized media, positioning FAESP as an authority in Brazilian agriculture.
The approach focuses on building solid relationships with opinion leaders, strengthening the federation's positioning with its various stakeholders. The strategy prioritizes a consistent media presence for the brand's spokespeople, establishing trusted references for clarification on the most relevant agribusiness topics.
These actions aim not only to amplify FAESP's visibility but also to contribute to a more informed and balanced perception of the role of agriculture in Brazil's economy and society. The combination of sector knowledge and strategic communication results in FAESP's consolidated positioning as the authoritative voice of São Paulo agribusiness and a national benchmark in the sector.
