Press Relations | Editorial Content
Vilhena Silva Advogados is the country's largest law firm dedicated to Health Law. With more than 25 years of history, it serves people from all over Brazil and handles a large share of lawsuits against health insurance plans. Its team of more than 50 professionals holds free talks, courses and seminars, spreading information about the rights of patients in private healthcare and in the public health system (SUS).
Brazil's private healthcare sector has regulatory and legal complexities that require specialized guidance for consumers and professionals.
In this context, the firm saw the need to consolidate its leadership as a national benchmark in Health Law, strengthening the authority of its spokespeople and expanding the public's access to information about their rights in this area.
Since 2013, we have developed a consistent strategy to position the firm and its lawyers as the main sources for the press, through strategic relationships, specialized articles and in-depth story pitches on private healthcare and social security law.
The approach focuses on consolidating the firm's reputation with major outlets, aimed at end consumers – users of the private healthcare system, the firm's primary target audience.
In parallel, we produce specialized content for Vilhena's blog, complementing the information published by the press and expanding the educational reach of communication. The combination of specialized legal knowledge and strategic communication results in Vilhena Silva's leadership in Health Law in Brazil.
