
Press Relations | Editorial Content
The Laboratório Inteligência de Vida (LIV) is a program designed to promote social-emotional education in Brazilian schools. From early childhood education to high school, it is present in schools across the country, developing the social-emotional education of more than half a million students and creating spaces for speaking and listening that transform the emotional approach to children and young people. The program also organizes the LIV Social-Emotional Congress, the largest event on the subject in Latin America.
Social-emotional education is emerging as an essential component of the well-rounded development of children and young people, gaining growing recognition among educators and families.
In this context, LIV saw the need to consolidate its position as a national benchmark in the sector, increasing its visibility among strategic audiences and establishing its specialists as recognized authorities in the field.
We developed an integrated strategy that combines media relations and the production of specialized editorial content, consolidating LIV's reputation through actions with general and education-focused outlets.
By creating story pitches on topics relevant to the program and developing bylined articles by LIV specialists, we aim to establish the brand as a benchmark in social-emotional education.
At the same time, we create specialized editorial content for the brand's blog. This dual strategy makes it possible to show different audiences the importance of creating safe spaces to address feelings and face life's challenges, expanding the program's educational impact.
The combination of educational expertise and strategic communication results in LIV's consolidated positioning as a pioneer and benchmark in social-emotional education in Brazil.





